On 15 February 2021, the Organ Donation Centre and the Thai Red Cross Eye Bank, the Thai Red Cross Society (TRCS), along with Charoen Pokphand Group Public Company Limited and True Corporation Public Company Limited invited the general public to make organ and eye donation. They launched an advertising movie called “Bloom A New Life: ให้ชีวิตใหม่ได้สวยงาม…อีกครั้ง” under the “Let Them See Love 2021” Campaign.
Every February over the past 15 years, all four organizations altogether have supported the “Let Them See Love” Campaign with the concept of “give” organs and eyes to help vulnerable people. This year, they are together with Ogilvy & Mather (Thailand) Public Company Limited who creates an interactive advertising movie to fit this digitally technological generation. The movie “Bloom A New Life: ให้ชีวิตใหม่ได้สวยงาม…อีกครั้ง” compares the organs with precious flowers, when patients come to the state of Brain Death, all organs will degenerate within 72 hours. The organ donation is compared to sending love to others in need to have new lives. Likewise, relatives of patients will be aware of the importance of organ and eye donation, so the receivers can live their lives and have better opportunities.
Interested persons can watch the advertising movie at www.letthemseelove.com. People can also donate to support organ and eye transplantation via TrueMoveH SMS by typing numbers such as 10 for donating 10 Baht (not inclusive of value added tax) and send to 91255, and you can donate through True Money Wallet Application, or donate to a saving account named “ศูนย์ดวงตาสภากาชาดไทย” No. 045-231390-2, Siam Commercial Bank, the Thai Red Cross Society Branch and a saving account named “ศูนย์รับบริจาคอวัยวะสภากาชาดไทย” No. 023-1-25888-7, Krung Thai Bank, Surawong Branch.